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Applied AI  ·  Customer Propensity Model

Prioritize sales outreach using address-level opportunity signals.

Xect AI scores each serviceable address for buy, upgrade and referral likelihood using neighbor activation, website address checks, hub penetration and segment data, then rolls those scores into one ranked Location Score. The ranked list feeds door-to-door, digital and care outreach, subject to consent and do-not-contact rules.

Door-to-door routes planned without address-level signalsAddress checks on the website never reach salesUpgrade offers blasted to everyone
Every address scored on 18 location signalsA website address check becomes a lead in secondsUpgrade propensity from bandwidth use and speed tests
Explore

Customer Propensity Model,
from every angle

From a canvass list to a ranked one

A door-to-door route drawn from a hub map and a supervisor's memory looks the same whether the block is full of engaged prospects or already canvassed twice this quarter. The signals that actually predict who answers — a neighbor's install, an address check on the website, a hub nearing full penetration — sit in systems the field never sees. Xect AI turns those signals into one location score per address and routes the ranked list to whichever channel reaches that household next.

 Today
Routes built from the hub map and each planner's judgment
Digital intent (address checks, plan page views) invisible to field sales
Upgrade campaigns sent to the whole base
Recently built hubs canvassed once, then forgotten
 With Xect AI
Address checks, neighbor activations, RFS dates, hub penetration and MRR stream as location eventsEvents
The propensity agent scores buy, upgrade and refer likelihood per addressAgents
Ranked lists flow to D2D routing, digital audiences and care upsell promptsFlows
Consent and do-not-contact rules enforced in the flow; every list versionedGovernance
How it works

Signal to route, in four moves

01 · Observe
02 · Score
03 · Route
04 · Learn
01

Observe

Location intelligence tracks drop exists, lit ONT, neighbor active, RFS date, hub penetration and address checks for every serviceable address.

LocationEvent Listener
02

Score

A model scores propensity to buy, upgrade or refer, and rolls the signals into a single Location Score per address.

ML ModelRetraining
03

Route

The ranked list generates D2D routes, digital audiences and care upsell prompts from the same score, at the same time.

FlowConnector
04

Learn

Conversions, declines and no-answers feed back into the model, which retrains on a schedule instead of drifting silently.

TraceML Model

The three agents that run this flow

Each agent owns one step in the signal-to-route path above and hands its output to the next.

What changes when every address is scored

One score, eighteen signals deep

18
location attributes per address

Drop status, ONT state, neighbor activity, hub penetration and web behavior combine into one Location Score.

Address checks become leads

Seconds
from address check to lead

A prospect checking availability on the website re-scores that address and reaches sales before the visit ends.

Lift measured, not assumed

A/B test
ranked route vs. a standard route

Each deployment measures a ranked route against a standard, unranked route on the same footprint and reports incremental conversion, not just who answered the door.

One map, three teams

1 map
shared by sales, marketing and planning

Sales, marketing and network planning read the same ranked addresses instead of three separate target lists.

The best next household is already on the map.

The same score, five different front lines

Fiber ISPs

When a hub reaches RFS, Xect AI ranks every address in the build zone so D2D walks the highest-propensity homes first, not the whole footprint at once.

See the industry page

Cable & MSO

When a field rep logs a sighting of a competitor's fiber crew on a street, Xect AI raises the propensity score on every address on that street so retention outreach starts before the competitor's install.

Talk to us about cable & MSO

Utilities (solar, EV, demand programs)

When a household's usage pattern fits a demand-response or solar profile, Xect AI ranks it for the program most likely to convert, before the campaign is even scheduled.

Talk to us about utilities

Insurance (cross-sell by household)

When a policyholder's household profile matches an underinsured segment, Xect AI ranks the cross-sell so the agent's next call targets the highest-propensity household, not the full book.

See the industry page

Home Services

When a neighborhood shows a cluster of recent service calls, Xect AI ranks the surrounding addresses for the next maintenance or upgrade offer, before the truck rolls back out.

Talk to us about home services

Built for the people who own the route, the campaign and the map

Sales / D2D Leader

Sends reps to the addresses ranked highest for buy likelihood

Owns the door-to-door channel's conversion rate, and needs each rep's route weighted toward the highest-propensity addresses, not just the next street on the hub map.

Ranked routes generated automatically each morning
Address checks and neighbor activity reflected same-day
Conversion by route visible without a spreadsheet
Marketing Operations

Targets the segment that is already leaning in

Owns the digital and upgrade campaigns, and needs audiences built from live propensity instead of a blast to the entire base.

Upgrade audiences built from bandwidth use and speed tests
Website address checks flow straight into the audience
Same score used by sales, with existing customers and recent contacts suppressed from new offers
Network Planning

Watches penetration and fallout by hub

Owns hub-level build and penetration targets, and needs to see which hubs are stalling on penetration and fallout before the next build cycle is planned.

Penetration and fallout tracked per hub, not just region
Stalled hubs flagged for a second canvass pass
Same address data used to plan the next build
Data & Analytics Leader

Keeps one model instead of three separate target lists

Owns the propensity model's accuracy, and needs conversions, declines and no-answers feeding straight back into retraining, with every version traceable.

Retraining scheduled from live conversion outcomes
Every ranked list versioned and auditable
One model feeds sales, marketing and care alike

Rank the next household before the route is drawn.

Book a 30-minute demo and see your addresses scored and routed on the map.